Frederic Schwartz Architects


New York, New York

Nike SoHo

21 Mercer is the new flagship store for the Nike Sportswear brand and the only location in the world where certain new Nike products are sold.

The consumer experience progresses through a sequence of free floating volumes within a larger gallery like space. With a material pallet ranging from blackened steel to reclaimed wood, a conscientious move toward the use of raw and reclaimed materials is made throughout the store. Contrasting these raw materials is a bright orange powder coated room as well as the Nike products themselves.

Highly customized bleacher and louvered walls allow the shopping environment to continually change as new products are introduced. 21 Mercer is also the home of Nike Bespoke which is a new concept in custom designed footwear available by appointment only. In this workshop environment, customers work with Nike designers to build shoes to their exact specifications.

Nike SoHo


Nike SoHo


Nike SoHo


All images: Peter Aaron/Esto







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